Return on Investment (ROI)
Return on investment is a ratio between net profit and cost of investment. A high ROI means the investment's gains compare favorably to its cost. Each of these are real cases completed between 2017-2020 with client specifics intentionally redacted. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments. While each have been successful, I have been very selective in which partnerships to enter looking for keys to success prior to completing the contract agreement.
Online Course A
Project Cost: ~19,000 USD
Deliverables: One ~15 hour online asynchronous course for training professionals in psychology.
Return on Investment: 19:1 ($19 returned for every $1 invested)
Keys to Success: The client approached to partially automate a high demand in-person training. Speaker had exceptional presentation & delivery skills and included data-based presentation and framework for practitioners to continue to evaluate their success.
ROI - Online Course A
Online Course B
Project Cost: ~15,000 USD
Deliverables: One ~7 hour online asynchronous course for training professionals in psychology.
Return on Investment: 2.89:1 ($2.89 returned for every $1 invested)
Keys to Success: The client approached to capture and automate their impact in the field as an asynchronous online course. The speaker had exceptional presentation and delivery skills.
Online Course B
Video-Based Online Marketing: Case C & D
Project Cost: ~5,000 USD
Deliverables: Ten short-form videos (~15 sec to 3 minutes) leveraged to increase sales to an in-person and online conference in psychology.
Chart 1 - Return on Investment (Ratio): Conference C: 2.5:1 ROI ($2.50 returned for every $1 invested). Conference D: 3.9:1 ROI ($3.90 returned for every $1 invested).
Chart 2 - ROI as % Increased Sales: 21% Increase (Case C) and 34% increase (Case D) in sales.
Keys to Success: The client attracted attendees through email lists and organic word of mouth with an already established brand presence. Speaker talent agreed to provide short recordings prior to the event for inclusion into a video-based marketing campaign. Increases were tracked through measurable tracking links and results were repeated (Case D), with plans in place to repeat again in 2021.
ROI for Case C and Case D
% Increase in Sales from Video-based Online Marketing
Services & Pricing
I currently specialize in providing complete top-to-bottom videography services for mental and behavioral health organizations, organizations leveraging science and technology, or outdoor brands.